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A CLOTHING BRAND CONCERNED FOR THEIR FUTURE
THE DISRUPTER
A Menswear Clothing Brand is concerned for their future. There is a retail apocalypse happening in the industry with thousands of stores of all sizes, categories and histories shuttering at alarming rates. As the retail landscape adjusts to the new realities of online shopping, rising operating expenses, store succession and changing demographics the Brand asks “Are there affordable new ways we could help our retail partner succeed and grow?”.
THE PROJECT
The Brand endeavours to understand these issues and determine if there are efficiencies and opportunities they could uncover within their operation and create a “program” allowing their retail client additional margin and market advantages which would continue their success and enhance growth in the partnership.
SITUATIONAL ANALYSIS
An internal and external audit was completed interviewing all players involved including product creation, customer service, marketing, credit, shipping, sales and client partners. A large assortment of options were suggested and a program was created.
THE PROGRAM
A tiered entry “program” was created based on client seasonal placement purchases with each tier reflecting added benefits and market advantages to the retail client. The program included marketing programs and an allowance, flexible credit terms, promotional pricing package, GWP program, plus several other benefits helping to extend margins.
RESULTS
The resulting sales lift experienced in the initial launch are impressive, with participant retail clients showing a minimum 26% seasonal purchasing increase. Included with the additional purchasing, more importantly is that Brand awareness in-store was expanded substantially furthering opportunities for sustained Brand growth.
GROWTH CAN BE COMPLICATED
THE EXPANSION
Our client operates a very successful auto detailing business. He's built a new larger facility double their previous size, capable of substantially increasing their business with the added opportunity of introducing a variety of new products and services. Functioning as a one-man jack-of-all-trade type ownership with five long-time employees executing the day to day operations of the shop the expansion will require ownership to substantially increase staffing.
A GOOD PROBLEM
The owner has come to realize the new facility will require an organizational structure for his staff with designated responsibilities and reporting which would allow him the time to develop the new products / services and cash streams the expansion will require.
THE STRATEGY
We interviewed all staff quickly and easily established an Organizational Chart with each position assigned clear responsibilities and accountabilities with direct reporting systems and follow up procedures.
THE RESULTS We then created a series of written policies, procedures and programs for all staff, new and old, which brought clarity and consistency to the daily operations and a reference as to policy issues. Some of the programs included but were not exclusive to; new-employee interview process, orientation program, job descriptions, employee agreement and keyholder agreement, a service/mission statement, P and P Manual, performance review process, inventory never-out system, employee timesheets etc. with all new programs and policy Ontario ESA compliant.
